From the course: Becoming a Product Manager: A Complete Guide
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Create a formula for your MCS
From the course: Becoming a Product Manager: A Complete Guide
Create a formula for your MCS
- Alright, so we have both sides of the equation outlined, and we've identified both the things we are trying to affect. We've also identified the things that it will cost if we actually decided to go full steam ahead and build out whatever our wildest dreams have in store. Now you at home that are bright probably already know that whatever experiment we run, we need the potential upside probably to outweigh the cost. And since we're setting our line in the sand of success in one specific spot, we needed to identify at what point does the benefit outweigh the cost, and that's how we figure out that line. So let's just do that. I suggest starting on the left hand side first, so we know exactly what we're spending to make this happen. The left side also is in general easier to calculate cause it's based off of cold hard facts whereas the right side is a little more speculative. Now for demonstration purposes, let's say we…
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Contents
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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