Create fact-based assertions

- As you go to make your recommendation, it's important to remember that assertions are based upon facts. So you're going to take your facts, take a step back from them, and say what can I conclude, what can I recommend based on the facts that are available? So let me walk you through an example of how this works. So we have product A, and we know a few things about product A based on the analysis we did in prior steps. We already know that product A is not unique in the market. It's relatively a commodity. We've done the analysis that shows our product versus competitor products, and they're not that different. So it's not unique. We also know that product A is going to be hard to grow. It's a commodity. The market is already saturated, and again, we've done the analysis that proves product A is going to be hard to grow. Now based on those two facts, we can make an assertion that we should not invest in growing product A, (marker squeaking) and again, that assertion is backed up by…