From the course: Start a Side Hustle
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Crafting a compelling offer
- Wording your offer in a way that makes it sound even just a bit more compelling than your competition's can give you a real edge. You don't learn this type of writing in school but with a bit of practice it's not too hard a skill to pick up. Here are some tips. Write to a person, not a group. Talk directly to your ideal customer. Use action verbs. The side hustler launched her offer. The customer placed an order right away. The side hustler rejoiced. Use numbers. They get our attention faster than words. How awesome are the most awesome guitar lessons in the universe? They're approximately 36% more awesome than the second-most awesome lessons. That was a story from my book. Use words that elicit joy, surprise, reassurance, and other positive emotions. Keep it fun and lively. Don't just list a bunch of features. Maintain the focus on how your offer makes people feel better in some way. Offers are really important. So let's go through and look at three specific ones in detail. I want…
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