From the course: Marketing Your Side Hustle
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Could you get it for free?
- Sometimes the best advertising is free. Before you commit to spending a dollar, ask if there's not some way you could receive the same benefits without paying. Now, to be clear, if you can optimize your ads and checkout process to the point where every dollar you spend generates $1.50 in return, for example, that's an investment worth making, and it's something we'll talk about. However, it's also true that a great deal of money is wasted or lost in advertising and free attention or exposure is often the best attention or exposure. So how do you get noticed and talked about without paying to put your offer in front of potential customers? First things first, it all comes back to a strong offer and some basic thinking about search engine optimization. If a search engine ranks your site highly for a phrase that's highly relevant to your products and services, that's better than any ad. So be sure to invest some time and…
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