Conversations become less awkward over time

- [Pete] Okay, gotcha. So then, I'm curious if we have individuals listening who are thinking, "Boy, a DIY review sound really cool." We have a broken review process that we've sort of discussed already. Also operating, have you seen just sort of like individual professionals and their managers say, "You know what, this is cool. "We're going to go and do it, "even if nobody else in our organization is." And how does that work? - [Craig] For sure, yeah, and I think one of the challenges is is that it can feel awkward. Almost like doing a new exercise at the gym, it can feel awkward. So I think what's really important is is for both the manager as well as their team can talk about, "Okay, like, this may be awkward, "and we may have some stops and starts, "and so let's raise our hand and learn through the process." And I think when they have done it, what's another challenge is that the manager, in particular, or the…