From the course: Artificial Intelligence for Marketing
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Conversation bots
From the course: Artificial Intelligence for Marketing
Conversation bots
- Conversation bots have been struggling to gain respect. They've been so lame for so long that the popular meme is what do we want? Chat bots. When do we want them? I'm sorry, I didn't understand the question. The chat bots are getting better. They are learning. These tools are great for answering your customers' frequently asked questions. You can give your bot all the right answers. And then, instead of coming up with a thousand different ways people might ask, the bot learns how people ask the same question in thousands of ways. Does it come in brown? Do you have a brown one? Can I get it in brown? How about brown? Chocolate, coffee, dark tan? Chatbots are being used to great effect conversing with customers, offering instant customer service, and actually helping your customer service teams, not replacing them. A travel company found that people are full of questions. The same questions again and again about their flight or their hotel. Instead of having employees waste their…
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