Identify if your business's marketing content puts you at risk for libel or copyright infringement suits. Also, identify what risks you are taking and what steps to take to account for that risk.
- [Instructor] Only a few decades ago, radio and newspapers were the journalistic world. Platforms for expressing were limited to employees of large companies or local news outlets. Today however, podcasting has become a popular medium. Any one can have a podcast. You don't need training, journalistic integrity, an editor checking your sources, or a company backing your content. So there's a lot of risk. Advances in technology remove the high barrier to entry to broadcast, and this means new entrepreneurs.
Some people do this for their primary income and others create a side hustle or an additional revenue stream. It's pretty commonplace for people to do this actually. And it's attractive to take your expertise and express it through mediums like blogging and podcasts. It's easy and inexpensive. But what we often forget is that newspapers, radio stations, and journalists carry insurance to protect them from accusations of libel, slander, and defamation of character.
So whether you're a full-time blogger, moonlighting podcaster, or adding a YouTube channel to your business' marketing plan, you need to consider your vulnerabilities. Business enterprises that include podcasts and blogging as part of their overall branding need to assure that they are protected by their insurance. Many don't realize that content creation and distribution opens them up to personal liability.
Here's the thing. What you say will be judged and often judged unfairly. I know you'll want to stand out from the crowd by taking risks with what you say and advice you give, but consider that even if it is sound advice or seems mundane, the internet space is volatile and combative. Some people will feel offended or will blame you when your advice doesn't work out. It's not out of the realm of possibility to be sued.
And there's a couple of other things you need to think about. Disclosing paid advertising. Don't try to hide any sponsorships. Stolen content. Make sure it's properly sourced and cited. Also, your content might actually get stolen itself. Trademark infringement. Do your research before publishing. Using images of others. You can't just use an image from the internet. Create your own or purchase stock photos to be safe.
Also, you can't use people's likeness without their permission. Cyber liability. This is a big topic you'll definitely need to discuss with your insurance broker to identify your unique exposures. Affiliate links. Be clear about your arrangement with other companies and how links will be displayed. Homeowner's insurance won't cover these risks, especially if it's a business. Podcasting and blogging, including video blogs, are popular for consumers who want to get information.
If there is remuneration for either subscribers or advertisers, that means they paid for it. Consider this your business. And with any good business, you better protect your name, your brand, and your bank account.
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- Foreign attacks on your business
- Risks related to cryptocurrency
- Leadership in a global economy
- Insurance responses in the present and future
- How life insurance will change how CEOs view business risks