Content marketing

- [Instructor] Businesses are increasingly using content marketing to build a good reputation. The initial challenge is breaking through the deluge of advertising that has reduced consumers' willingness to pay attention. At the same time, your customers need and want information that enlivens their work, deepens their sensibilities, or provides something informative and useful. Providing superb content is among the most effective ways to reach the people in your company's audience, and stay at the top of their minds. If you prepare the content yourself, you can display your authenticity and honesty. If you work with a team, establish content guidelines to ensure consistency. If you aren't accustomed to providing content on an ongoing basis, you may worry about generating ideas and finding sufficient time to research and write your material. Follow four best practices. First, set the right goals, and document your strategy.…