From the course: Executive Leadership
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Connections
- Back when Jeff Bezos started amazon.com as an online bookstore, people were not comfortable buying on the internet. Today's security measures weren't in place, and people weren't used to giving away their credit card numbers without going to a physical store or seeing someone in person they could confront if there was an issue. It was new, it was scary. Under those conditions, and not only that, but without any press or any advertising, here's a question. Out of the 50 states in the USA, how many would you guess amazon.com sold books in during its first 30 days in business? A few? A dozen? That's the most people typically guess when I ask this question in seminars. The answer, all 50 states, and 45 countries. How? Well Bezos simply informed 300 people he knew about the business and asked them to spread the word. Because of the strength of those relationships he cultivated long before he needed them, it only took 300 people doing a simple favor for someone they trusted to trigger a…
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