Connect using “you” language

- [Host] And could you give us maybe some examples of sort of non I've thought this through communication and what that sounds like versus oh, you know, having taken it to the next level I have thought this through communication and what that might sound like. - [Guest] The communication that thinks it through, there's one word you could look for and it's a pronoun. It's the pronoun you. If people use you language what that means is, is that they're not just talking about how I'm very customer focused or I really pay attention to service. They're starting with the most important person which when you use the word you you make the second person first. So when people are only talking about themselves that's your clue. When you're using words like I, me, my, we, our, you know, you're only focused on your own objectives. What about the objectives of the people who are right in front of you? What are the takes for your…