Conducting deep analysis of high priority ideas

- Once you've been through your filtering exercise … to identify your highest priority initiatives, … you need to do deeper analysis. … For those top initiatives on your list, … you're going to assign them to individuals … for further analysis. … Part of that evaluation will require them … filling out templates. … Within that template, you're going to ask them … to fill out multiple aspects of this initiative. … First, provide a description of what the initiative is. … Then identify what the value proposition is … of doing that project. … Identify who the customer's going to be. … Sometimes it's an external customer, … sometimes, it's an internal customer group. … And articulate clearly the benefit … that that initiative delivers to that customer. … For external facing initiatives, … identify the point of differentiation. … What sets you apart and how does this initiative … drive that separation between you and your competitors? … Refer back to your core competencies. … Hopefully, if an initiative is truly differentiating you, …