From the course: Becoming a Product Manager: A Complete Guide
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Concierge service MVPs
From the course: Becoming a Product Manager: A Complete Guide
Concierge service MVPs
- Hey guys. Welcome back to the course. Let's talk about concierge MVPs. As a refresher, concierge-style MVPs are where you manually help your users accomplish their goals as a means of validating whether or not they have a need for what you're doing in the first place. This is different than the Wizard of Oz MVP in that you don't actually build out anything. Just some way of connecting your users to you to get their participation, and then secondly, you are up front in this scenario about the fact that you don't yet have this feature. Those are two key distinctions between the two. Concierge MVPs are very common ways to test the needs of your users, even in big companies. The advantages are that you can run them almost in secret. All you have to do is email a batch of users and manage those relationships directly. You don't even have to add any fake buttons to your website or build any fake pages. Another advantage is…
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Contents
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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