Does your company have a culture that recognizes, supports, and scales up innovation? After watching this video, you will be able to build your company's innovation advantage.
- Apple, Pixar, Google, 3M, P&G are some of the companies … with a track record of ongoing innovation … spanning years and sometimes decades. … Think about Apple under Steve Jobs. … Jobs single-handedly transformed several industries … in quick succession. … PCs, music selling and distribution, mobile communications, … and video games to name just a few. … Innovation refers to the creation of a technology, … a product, a service, a process, … or even an entire business model … that is new and potentially superior. … I say potentially superior … because the value of an innovation … may not become evident until years later. … Take Corning's Gorilla Glass. … Corning had invented the tough, … extremely scratch resistant glass in the 1960s. … However, decades later, it was only when Steve Jobs … came looking for such a glass for the iPhone … that this innovation found a valuable use. … Opportunities for innovation exist … in almost anything and everything that a company does. … Look at for example genetic engineering, …
Skill Level Intermediate
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics