Exceptional companies tend to think outside of the traditional business model. After watching this video, you will be able to explain ways to disrupt an industry.
- Airbnb illustrates how a company can enter an industry … and succeed against dominant incumbents … by disrupting the traditional rules of the game. … Founded in 2008, … Airbnb enabled people to rent a spare bedroom … or a spare couch to another person … at a price lower than what even budget hotels may charge. … Airbnb has disrupted the lodging industry … by redefining the concept of a hotel and a hotelier. … Instead of large institutions which may directly own … or control thousands of rooms globally, … Airbnb uses the power of the internet … to enable almost anybody to become a hotelier. … The hotel chains are now scrambling … to figure out their response. … Generalizing from the Airbnb story, … there are three different strategies … that newcomers or existing players can deploy … to disrupt the current dynamics of an industry. … The three strategies differ … in terms of whether they disrupt one, two, … or all three elements of the incumbent's business model. … One, deciding who your target customers will be. …
Skill Level Intermediate
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics