From the course: Organization Communication
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Communication message: Focus
From the course: Organization Communication
Communication message: Focus
- Let's add a fourth important communication question to our process, what is the bottom-line message? We've identified our purpose, so we know the core idea, but we have all of these different receivers with different ways of interpreting the same message. So we must learn to focus and frame the idea carefully. Let's start with focus. Our first task is to identify the bottom-line message. What is the one thing your audience must remember when they walk away from your meeting or after they read your memo? I once worked with a CFO who was frustrated after each quarterly analyst call. He felt that what the analyst reported about his company wasn't a good reflection of what he had said during the calls. The picture that the analyst painted of his company was quite cautionary in tone, which can scare away potential investors, while companies who were truly in a much more precarious financial position were described in more…
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