From the course: Communicating in Times of Change
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Communicating with stories
From the course: Communicating in Times of Change
Communicating with stories
- Story, so you mean like success stories or the story that I told into the group about the girl that lost her job? That kind of story. - Either both it's just that stories resonate with people. But do you remember a story that maybe your mom read to you as a little girl? - Yeah, a lot. And she even wrote stories for my brother and I. - And you remember these. - Yeah. - Okay do you remember the sales figures that we talked about yesterday? - No, do you? (laughs) - No and neither does anyone else. Even though those are way more relevant to our lives than some childhood story but stories stick in our memories. - You're right, I can think of one keynote speech that I've heard or one Ted speaker that I've watched that has just stuck to facts and figures. I mean, there's always a story attached to it that makes you think about it. - Yes, it makes you remember it and it proves a point. Stories help build the…
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