Communicating with customers

- [Narrator] When you think about it, every dollar your company earns comes from a customer. You need to find folks who are willing to pay you money in exchange for something that they want. They could be paying you for a product, like gas or groceries. They could be paying for a service, like transportation or tailoring. Or they could even be paying for a product or a service to be delivered to someone else. Think about sending flowers and chocolates to that someone special. The key is that your customer's money is what keeps your business in business. And that means communicating with your customers is really important. So no matter what your job is in a company's supply chain, at the end of the day, you're helping to generate and fulfill customer sales. Every time you communicate with a customer, it's a chance to add value to their purchase. So here are some tips to help you communicate effectively. First, listen. Paying close attention to what someone else is saying can be hard…