From the course: Customer Service and Support During Economic Downturns
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Communicating with customers during economic downturns
From the course: Customer Service and Support During Economic Downturns
Communicating with customers during economic downturns
- How you communicate with your customers could be the most important contributing factor to your customer's experience. Recently myself and millions of other business owners across the country were tasked with obtaining a Payroll Protection Program loan. These funds would help keep our employees paid during the shutdown of the economy due to the coronavirus outbreak. Even though the loan was through my bank, it was backed by the government, so they were in charge of coordinating the efforts to get the loans to the business owners. Due to the immense number of businesses that were applying for this loan, the process was delayed and frustrating to navigate. My business banker, Catherine, did an outstanding job in delivering excellent customer service even though the problems we were facing were out of her hands. She did three specific things to communicate with me effectively that you can do as well. First, she built…
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