Purpose can help you position your role strategically in the eyes of senior leadership. Learn the three-part formula for making a great and lasting impression in under 60 seconds.
- Whenever I think about senior leadership and what it means for the front lines, I think about that old game telephone. Did you ever play that when you were a kid? - Oh yes, so it's when you whisper a message in someone's ear and then they have to pass it to the next person. - Right down the line. - And then you pass the message all the way down the whole line of kids and by the time you get to the end, the message is something completely different. - Right, so welcome to corporate America. A lot of times, I feel like senior leaders are actually quite purposeful internally, but that gets lost in the process of communicating metrics and deadlines and competitive threats.
- It's so true and that's why when you're communicating with senior leadership, you wanna be strategic and you wanna make a point be it about an initiative, a competitor, or an industry trend, and then you always wanna connect your role to the larger purpose of the organization. - Right and you wanna end on the most important thing which is customer impact. Senior leaders know what this end game is all about so when you talk to them, demonstrating that knowledge and awareness of customers is key.
So let's role play something for a minute, okay? Let's say you're a senior leader and we work at an IT company and I'm some entry-level marketing person or something and we just run into each other in passing and you maybe vaguely know my department. - Okay, I can play that. - Okay. - So hey, I hear things are going really great in marketing, Elizabeth. - Yeah, we're working on a lot of new initiatives. I know that our customers are looking more and more online and on social media for that trusted IT advice and we're trying to meet them on those new platforms and really build that relationship so we're the trusted advisor.
- Oh wow, that sounds... That's great, Elizabeth. - Yeah, it's really exciting. Okay, so what I did there was really fast, but you see how intentional I was with connecting to our customers and connecting to a strategic initiative of moving online. - When you're communicating purpose to senior leaders, you can use this three-part process to show that you're a strategic thinker. You're not just some cog in a machine that you don't even understand.
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