From the course: Executive Leadership
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Communicate to replicate
- If people can't remember and repeat what you say it's as if you never said it, so keep it simple. Legendary General Electric CEO Jack Welch, knowing how important this is from decades of experience said, "Managers create complexity. "Leaders create simplicity." A key limiting factor for rising leaders is speaking too much in the language of their functional specialty: engineering, finance, technical language, even business jargon. Insecure managers try to sound smart. Welch went on to say they muddle things with pointless complexity and detail. They inspire no one. But simple isn't easy. The famous French mathematician Blaise Pascal once wrote to a friend, "I'm sorry for the long letter. "I didn't have time to write a short one." Simple isn't just being concise. It's saying what matters most memorably, briefly. That's crucial if you want your communication to scale. One, for people with different perspectives to understand it similarly, and two, for people who hear you directly to…
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