From the course: Creating a Communications Strategy
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Communicate clear and actionable messages
From the course: Creating a Communications Strategy
Communicate clear and actionable messages
- There should always be a reason, for communicating with others. Either you want to impart important information, and, or, ask them to do something. It's critical to remember that your communication strategy, should be based on your audience and exactly what it is you want them to do. Actionable communication, is about inspiring others to take an action either on your or someone else's behalf. Simple statements like click here to learn more, share with your friends, come in and visit us today, or tell us what you think, are all actionable statements that you see included in a lot of communications. But it's not enough just to ask people to do something without telling them why, and making sure they understand the benefit of that action to themselves. Remember, audience centricity is the key to a successful communication strategy. And in this case, when asking your audience to take an action, you need to make sure…
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