Common CSM traps and pitfalls, part 3

(relaxed music) - Pitfall five goes hand in hand with pitfall four, of course. So I'm not going to dwell on it too much. All I really want to say is that there is a very specific and definite reason why module two of this training program was devoted entirely to the topic of understanding how businesses work and how business decision-making occurs. CSMs need to understand the fundamentals of business. Some of the best CSMs are those who are business administration graduates, because having this foundational understanding in what makes businesses successful is so vitally important. The reason for this of course is that the very existence of the customer success manager is to help customers' businesses become more successful. The clue as they say is in the title. I think that this is something that pretty much everyone can relate to whatever their job role. And what's true for the majority of people is certainly true for…