No comment actually means you have a comment and is the worst thing you can say. In this video, learn how to deflect a difficult question with alternative answers.
- I was once in a media interview … with one of my executives and a reporter. … The reporter asked a question … and my executive responded with, "No comment." … I thought we would quickly move on to the next question, … but that wasn't the case. … The reporter got tense and immediately responded with, … "Oh, so you have a comment, … but you're not willing to share?" … My executive nervously said, "No, I really don't. … What do you mean?" … Seems ironic, right? … You might think that when you say, "No comment," … it translates to "No comment." … But what I learned in that moment … is that when you say, "No comment" to a reporter, … that in itself is a comment. … To the media, saying, "No comment" … actually implies guilt or omission. … It's important that you avoid the mistake … of using "No comment" to not answer a question. … Over the years, I've learned that there are other ways … to convey the same message if you're uncomfortable answering … or don't know the answer. … The number one rule is honesty and transparency. …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords