From the course: Creating Your Sales Process
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Closing the sale
- You've done your research, extensive planning, and the required well-thought-out preparation. You feel really good after making one of your best presentations to a customer that's been on your target list for awhile. The objection they raised and then the questions asked were answered honestly and thoroughly. Now the buyer appears to be showing positive signals. You've reached that stage when it's time to ask for the business and close the sale. However, this stage of the sales process is what often scares most people about entering a career in sales. Why is it such a stressful moment? Are you different than other salespeople? Believe me, you're not, and here's why. First, it can be an uncomfortable feeling to ask someone to make a commitment. Secondly, we all have a fear of rejection and a fear of failure. All that work and then not to get a positive response. No one wants to hear no. So how can you be prepared for…
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