From the course: Artificial Intelligence for Marketing
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Clearly identified goals
From the course: Artificial Intelligence for Marketing
Clearly identified goals
- "Alice in Wonderland" author Lewis Carroll reminds us that if you don't know where you're going, any road will do. This is critically important when dealing with artificial intelligence. I'm here to make sure your project doesn't go off the rails due to a lack of clarity in goal setting. What happens when you don't have clear goals? There's this old story of an artificial intelligence tasked to run a paperclip factory with the goal of optimizing manufacturing. It streamlines shop floor control, tightens up the supply chain, masters the stock market to raise money to build another factory, and then it learns hypothetical physics so it can turn every molecule on planet Earth into a paperclip, disaster. Or say you tune an algorithm to get more clicks but it learns to write clickbait, which makes for a huge amount of traffic and zero customers. Not good. Or you ask your AI system to optimize for revenue. So it decides to sell $20 bills for a dollar each, thereby boosting revenue through…
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