What's your purpose? Learn the three discovery questions that will lead you to your purpose. Discover what should be included in a statement, and what can be left out.
- Creating a purpose statement can be kind of intimidating a lot of times. A lot of people think of them as these really intense things that are etched in stone in the marble lobby, but it's actually a lot more simple than that. - [Woman] When we work with clients, we use the three discovery questions to help people hone in on their purpose. How do you make a difference? How do you do it differently from your competition, and on your best day, what do you love about your job? - Right, and out of those answers, you have a purpose statement and it directly relates to the impact you have on your customers and that declarative statement about impact becomes the rallying cry for either your organization, your department, or even just your job.
- [Woman] Some great examples of purpose statements are we care about delivering amazing travel experiences, or we make transportation safer, faster, and more reliable. - [Woman] I love both of those because they're strong purpose statements and they use the word we. So back to that rallying cry and they also articulate the impact they have on customers and they're pretty short. - You know, one thing you notice is those statements don't use all those endless words like shareholders, employees, stakeholders, communities we serve, blah blah blah blah blah, you can't be all things to all people.
- Right, a lot of typical purpose statements or mission statements, they just ramble on and they end up meaning nothing and we call these statements noble purpose statements because it's in the service of something bigger than just yourself or whatever metrics you're evaluated on. - Yeah, so you wanna make yours specific, and make it about the impact you have on customers or constituents. Who does your work make a difference to? Don't use generic language like, honesty, transparency, integrity, all those corporate buzz words, you know, those are so overused, they don't mean anything anymore.
- Right and the statement doesn't have to be perfect and you don't have to present it to anyone with a presentation, but just that short, declarative statement about the impact you're having on the world. - And don't feel like you have to wait on your boss, or need to have it approved by marketing. - Right. - This is about what drives you. This is your internal talk track. If your organization is on board, great. But if not, don't wait. - So get clear on that purpose and how you have an impact on your customers and that's what starts to cultivate that meaning, connection, and ultimately, happiness at work.
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