From the course: Sales Gamification
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Choosing the right metrics
- One benefit of implementing gamification is that many of the sales gamification platforms have built-in analytics. The term analytics refers to the concept of using mathematics, statistics, and even predictive modeling to find meaningful patterns and knowledge in data. The use of analytics means that it's possible to answer certain questions related to the use of the sales platform, such as what are the interactions with the CRM system, and even what is the effectiveness of the gamified sales training. With the analytics information, you can monitor the performance of the sales team by leveraging all of your sales data to improve performance. This can allow you to monitor things like forecast accuracy, pipeline efficiency, and even monitor if sales incentives are working. However, just because you have a great deal of numerical information at your fingertips, that doesn't mean you'll automatically achieve the desired results. To ensure that you are properly monitoring the analytical…
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