How do you bring purpose to a job that might not be glamorous? In this video, discover how to keep your purpose alive in the face of everyday work.
- One of my favorite scenes from the classic movie, It's a Wonderful Life, is when George Bailey walks through the town of Bedford Falls after his existence has been erased, and George sees that the whole town is a different place simply because he wasn't there. - People love this movie and they watch it year after year because it reminds us that our seemingly mundane lives and the frustrations we all go through actually have a positive impact on others.
- You know, I've often thought if we could clearly see the real impact that we have on everyone around us, we would all be happier, and we would be so much more attentive to the way that we show up. So we often tell leaders, you want you purpose engraved in the hearts and minds of your people. But we had no idea that someone would take this so literally. - We sat down with Corey of Sure Dry Basements. And Sure Dry Basements is committed to redefining the contracting industry.
And Corey, a leader on their team told us about how he makes a rough and tough job meaningful. - And Corey is so committed to living his purpose that he had it tattooed on his arm. - Corey, thank you so much for being with us today. We are so excited to talk to you. You are so committed to purpose that you have it tattooed on your arm. Can you show us your tattoo and tell us a little bit about what it means? - Yeah, so what I got here is I ended up getting redefine tattooed on my arm and one of the reasons why I got it tattooed on my arm was so that I would have it with me every day, not just at work, at home, but out in the public and the community just to remind me to redefine.
- And what does redefine look like to you at work? I know you all do some rough and tough work. How are you redefining? - Well we really believe is that the customer should have a remarkable experience. And then it carries into our employees. We feel that our employees are one of our most valuable assets, that they're not just a number. And then it goes back to the dealers that we work with in our network and helping each other out and getting support from our supplier.
- Can you give some examples of how you bring that to life out in a tough business? - Yeah, I mean it really is tough. I mean it's not a glamorous job that we do. We're in dirty, muddy, messy basements and crawl spaces. But what really happens is when our employees feel fulfilled, they have a fulfilled life. And when they go home and they're happier with their families, it kind of broadcasts into their communities and everything else.
So doing things with our employees and listening to what they have to say, it really makes them feel like what they do means something. - It is so awesome. - It's great. We talk about you all the time. We say you know you're doing it right when your people go get it tattooed on their arm. - My favorite thing that Corey said was that when you have fulfilling work, you create a fulfilling life. In every day, your at choice and how you see your work.
- So as you think about your role and your purpose, know that you can make a choice. You can choose purpose and you can choose happiness. And to do that, you have to think beyond your basic job duties. - And even if your job isn't glamorous, recognizing the impact your work has on the communities you serve and the individuals you serve helps that feeling of fulfillment, especially in a rough and tough job.
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