Broadcasting pushes information out without considering its audience's wants or needs. Sharing begins with listening to your potential audience, then providing information that’s useful toward your common goals. Understandably, people respond better to sharing. For leaders, it's a win-win approach, much more likely to win hearts and collaborators. In this video, Charlene Li explains how the CEO and CTO of Cisco effectively use technology to share and form relationships with their employees.
- When I talk about the skill share to shape, … there's a key difference between talking at somebody … versus sharing with somebody. … Talking at somebody really feels like messaging. … You're telling them something … that they may or may not want to hear. … Sharing though says, … "I'm sharing because I believe … "this will help you and help us achieve … "a common purpose and goal and mission that we all share." … (bright music) … Sharing has a common purpose, … has a win-win aspect to it … because you wouldn't share something with somebody, … unless you thought they were going to be receptive to it. … Unless you were doing some listening … to understand what is it that they wanted to hear, … not just what you wanted to say? … And that give and take again, it could be done offline … in a non-circular way. … That understanding of what your audience needs to hear, … wants to hear from you, is a key part of sharing to shape … because it has a context of a relationship. … And in the end, that leadership …
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