From the course: Make More Money: How to Raise Your Prices
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Change your attitude about marketing
From the course: Make More Money: How to Raise Your Prices
Change your attitude about marketing
- I have a question for you. When you think of the word marketing, what do you think of? And when you think of the word sales, what do you think of? What's your reaction? A lot of times I hear, ugh. Ick. Used car salesman. Pushy. I don't want to be like that. I hate talking about the money. Sound familiar? Let me offer you a little bit of a reframe here. Marketing and sales are in fact two different things. They're related. They hold hands. But they're different. Marketing is anything you do to help people know you, like you, and trust you. I'm going to say that again. Marketing is anything you do to help people know you, like you, and trust you. So it can be getting your message out there. But it can also be having a conversation with the person in line next to you at the grocery store. I had a client one time who could never get her website up. But every time I spoke to her she'd picked up some…
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