Distinguish the role of the challenge, the conflict, and the resolution of a story. Learn the questions that each part of the story needs to answer, and how to craft those answers.
- Now that your audience knows the setting of the story, … and who your main character is, it's time to get … that character into an interesting situation … and see what happens to them. … So, let's talk about the next three parts of a story, … the challenge, conflict, and resolution. … First, let's look at the challenge, … which answers the question, what was the problem … or opportunity the main character ran in to? … It's often called the complication, or the catalyst, … because it's that moment that a monkey wrench gets thrown … into the hero's original plans, … and sets off the entire series of events, in the story. … In other words, this is where the hero meets the villain. … It's usually very short. … Perhaps a few sentences. … If you leave it out, nothing interesting would happen … in the rest of the story. … At least, nothing that would make any sense. … Now, let's talk about the conflict. … The conflict is where the hero does battle with the villain. … The conflict is the heart and soul of storytelling. …
- What is a sales story?
- Why tell sales stories?
- The 25 sales stories you need
- How to get buyers to tell their stories
- What makes a great story great?
- Choosing the right story to tell
- Finding great stories
- Story structures
- Challenge, conflict, and resolution
- Delivering stories verbally and in writing
- The ethics of storytelling