From the course: Aligning Sales and Marketing
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Celebrate the wins
- [Instructor] If sales and marketing teams are aligned and achieving goals on their shared metrics, it's essential that your company recognizes and appreciates their work. We often move fast and push so hard, that it's easy to not make this a priority. At Digital Marketer, we decided to engrain recognition into our core values. We call it, celebrate the wins. Now, sales and marketing alignment is definitely a win, but making sure you slow down and celebrate together is key. Here are a few ways we have seen this play out. Number one, inclusive language. Traditionally, when the last day of the month hits and the sales team hits quota, we take to Slack and email to congratulate them, but it's a one-sided win. Truly aligned sales and marketing teams get a mutual shout out. At Digital Marketer when we hit our sales number, we take to Slack and email with a new message. Congratulations sales and marketing for hitting your…
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