From the course: Counterintuitive Leadership Strategies for a VUCA (Volatile, Uncertain, Complex, Ambiguous) Environment
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Case in point: Nokia
From the course: Counterintuitive Leadership Strategies for a VUCA (Volatile, Uncertain, Complex, Ambiguous) Environment
Case in point: Nokia
- One of my favorite stories about the intersection between hard data and soft intelligence comes from Nokia. A company who was once the world's largest cell phone manufacturer. In 2009, they hired a woman named Tricia Wang to work in their research department as a technology ethnographer, which is akin to a cultural anthropologist. Wang's job was to identify potential market opportunities by studying the preferences and habits of low income consumers in China. To say that she immersed herself in that task is putting it mildly. She spent several years living with Chinese migrants and she worked as a street vendor selling dumplings. She observed and interacted daily with people in neighborhood internet cafes. She asked questions and she listened to their answers. Really listened. Reading between the lines to capture the emotions and subtext of their responses. During this time, Wang gathered a wide range of profound personal insights directly from these people. Through her many…
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