- [Instructor] Let's see how someone might answer this question and I'll be right back with some feedback. - I guess a simple definition is that big data refers to the vast amounts of information companies gather over time. It's increasingly relevant as the use of technology enables organizations to gather huge amounts of information. Data of any type is important for accounting. Accounts must understand and leverage the technology required to gather data and have the capability to convert it into relevant financial information that companies can use to their advantage. Additionally, accounts must know how to accumulate and assimilate this data to determine potential costs and profitability impact for the company. The data is also relevant to discover new positive financial opportunities, like how to grow revenue or sales or identify the most opportune time to launch a project or product. My role in lasting value as…
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