- [Instructor] Let's watch as the candidate responds to this one with a step-by-step overview of their campaign of choice. - Well, I would have to say the London Hotel in London. So it's a boutique hotel and they had a surprisingly effective campaign across Instagram and YouTube about their commitment to eco-friendly travel. Now, this campaign really stood out to me, not just because it had a connection to a relevant social issue, but for its well-defined action plan to fight climate change. So it was catered to their target audience of affluent travelers. And what they did was they had a video series, which featured conversations between climate change experts and the hotel employees. So each episode detailed how the hotel had changed its operations to conserve resources and it also gave travelers tips to contribute. So the main message drove awareness around the impact of small businesses rethinking their practices…
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