From the course: Job Interview Tips for Marketing Managers
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Candidate answer and feedback
From the course: Job Interview Tips for Marketing Managers
Candidate answer and feedback
- [Narrator] Let's see how a candidate answers this question to effectively demonstrate their analytical thinking in real time. - Well, you know, I always start by asking, what customer data do we have access to right now? Many companies have website analytics, a CRM, a social media following, or another source of data that they can access to learn about their customers. And this is a fantastic starting point to learn about your customer's behaviors. This data helps you to inform yourselves about your next campaign. However, it's not uncommon to start from scratch with a certain type of customer you're targeting. In these scenarios, it's helpful to reference third-party research, conduct surveys, run focus groups and even analyze publicly available data from competitors. Based on either set of data sources, you want to find useful patterns of behavior from existing or prospective customers that can help inform your…
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