From the course: Job Interview Tips for Marketing Managers
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Candidate answer and feedback
From the course: Job Interview Tips for Marketing Managers
Candidate answer and feedback
- [Narrator] Here's a strong example of how you should approach this question. Let's see how they do. - Well, my boss once approached our team to tell us about a new campaign she had constructed to support the launch of a new t-shirt line. She was super excited about it, and we all were. It had multiple components, but the gist was to feature different influencers wearing the t-shirts across channels to build excitement for the launch. It was a great idea, right? Especially for the time, but our budget was small, and the timeline was too short to execute it properly. Well, I raised my concern about it right up front, but I didn't push because I didn't want to dampen her enthusiasm. Well, my concern was well-founded. We weren't able to partner with the right influencers, and we couldn't coordinate all the details that quickly, so I was at fault for only sharing why I didn't think the campaign would work, instead of offering…
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