- [Instructor] Take your time answering this one. The way you communicate your answer is essential because this question is focused on your communication skills. - Well, I've crafted hundreds of marketing messages over the last three years and I've found that the most effective marketing messages are goal-oriented, they're catered to the right audience, and adapted to the nuances of the marketing medium. These guidelines make sense, whether a message is meant to be shared with coworkers internally or sent externally to customers or partners. I always, always start by defining the goal of the message first. When you're clear on what action you want the reader to take, then it's easier to determine the messaging hierarchy. After that, make sure the message is matched to the right audience. For instance, all of your messaging will be professional, but the tone you'll use when you're emailing a coworker within your company…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.