- [Narrator] Let's review how a candidate might approach this question, and then I'll return with some feedback. - That's a good question. I always like to start by identifying the main goal of my research. So in this case, I'm trying to determine how my next product might address a gap in the industry and how to best distinguish this offering market-wise. Next I would design a plan outline which qualitative and quantitative research methods would help me collect the right information to address my goals. So, okay, so from a quantitative standpoint I would definitely want to gather all the numerical data about the number of customers in a market, and any high level trends on their buying behavior. I would also conduct surveys or reference industry reports. I think all of this data would help me understand what actions customers are taking so that we can identify what opportunities exist in the market that are not…
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