From the course: Job Interview Tips for Marketing Managers

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Candidate answer and feedback

Candidate answer and feedback

From the course: Job Interview Tips for Marketing Managers

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Candidate answer and feedback

- [Narrator] Let's listen in to hear how the candidate responds to criticism, and if they're able to strike the right balance between being open to feedback and confident in their decision-making. - Great question. Okay, so let's pretend you were asking me about a partnership that I recommended our organization take part in next quarter. I'd respond like this. "Thank you for keeping me accountable. "I always ask myself that very question "before diving into a new marketing project. "It's far too easy to spend time "on something that may seem appealing, "but ultimately doesn't have a meaningful impact. "To stop that from happening, "I always begin by identifying the aim "of the marketing activity "and whether the impact will be short-term or long-term. "In this case, I expect that the collaboration "with an unexpected promotional partner will lead "to press mentions of this collaboration. "Gaining media coverage…

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