From the course: Interview Tips for Sales Professionals
Unlock the full course today
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Candidate answer and feedback
From the course: Interview Tips for Sales Professionals
Candidate answer and feedback
- [Instructor] Here's something you might say when asked where you'd research your prospect. - The very first place I'd go to research a prospect is LinkedIn. You can get so much information from their profile that helps build rapport right from the start. I look for common bonds in our career paths, interests, maybe schooling that I could use as icebreakers and sometimes I'll see something interesting that they've shared on their feed, I can reference that in a call. I also look at our databases to see if we've had any prior contact with the prospect and what the notes are there. To study organizations, I review the company news section in their websites, I look at social media channels including LinkedIn, sites like Glassdoor are really helpful to see what people are saying about them. Finally I do a bit of research on their competitors, on their websites and social media channels to see if I can dig up any information that may…