From the course: Getting to Yes: Advice for Female Founders on How to Get Funded
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Building your story: Your value proposition
From the course: Getting to Yes: Advice for Female Founders on How to Get Funded
Building your story: Your value proposition
- When you're seeking funding, one of the most important things to do is to properly construct your story. This is your value proposition. Whether you're doing it in a face-to-face pitch, which I highly recommend, or whether you put it into a pitch deck, and a pitch deck is just a good place to organize your thoughts, but the first critical component is is what you bring to the table. I always recommend that founders talk to me about their backgrounds, but remember only the backgrounds that are relevant to what they're doing. Don't spend 10 or 15 minutes talking about things that you've done in the past that are completely irrelevant. You're using up attention and time; two valuable resources. The next thing is to talk about what it is that you are doing, what problem you are solving. This is the second most critical part because if you're not creating a solution to a really big problem, then you really don't have a fundable business. Then I would talk about the market opportunity for…
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