From the course: Organizational Thought Leadership

Unlock the full course today

Join today to access over 22,700 courses taught by industry experts or purchase this course individually.

Building the right skills throughout the organization

Building the right skills throughout the organization

From the course: Organizational Thought Leadership

Start my 1-month free trial

Building the right skills throughout the organization

“

- To build a reputation as a thought-leading organization, it isn't enough to have only one person in your organization with the necessary skills to be heard. You must build out a deep bench of thought leadership expertise across the organization. There are two options that organizations use to ensure they have team members with deep subject matter expertise, as well as skills like storytelling, speaking, writing, advocacy, and media training. The first option is to develop their existing talent to become thought leaders. As the technology company Salesforce grew, so too did its annual conference called Dreamforce. When it started, the annual conference attracted a few hundred attendees. It has since grown to four days, 600 sessions, and over 200,000 attendees. As the event grew, the senior leadership team realized that their CEO could no longer be the sole executive on the event stage. They hired an experienced thought…

Contents