From the course: Leading like a Futurist
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Building contextual intelligence
From the course: Leading like a Futurist
Building contextual intelligence
- The first step to seeing into the future is learning to scan the external environment. External, or environmental scanning, means looking at macro forces for clues on how things are changing and the impact it might have on the current state. This contextual intelligence is critical to helping leaders understand emerging opportunities, and ride the momentum of external change. In a recent public letter to shareholders, Jeff Bezos shared his leadership focus on embracing external trends. He says, "The outside world can push you into day two "if you won't or can't embrace powerful trends quickly." Day two is his metaphor for complacency. He goes on to say, "If you fight them, "you're probably fighting the future. "Embrace them and you have a tailwind. "These big trends are not that hard to spot, "they get talked and written about a lot, "but they can be strangely hard "for large organizations to embrace. "We're in the…
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