From the course: Your Product or Service Strategy Explained

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Building a compelling product strategy

Building a compelling product strategy

From the course: Your Product or Service Strategy Explained

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Building a compelling product strategy

- All right, let's jump in and create a compelling product strategy. And all really a product strategy is it's going to describe your company's offering concretely and help you understand how you're going to get from where you are today to launch the product and beyond. That's what a product strategy's going to do. Can you answer the question what, when, where, and how about your product or service strategy? Those are the questions that you have to ask, so let's go through each one. The what, what is the what? What is the product or service itself? Describe it, I want to hear about it, I want you to describe it to your audience and who you're talking to. Where, where are you in the product strategy and where are you going? So where are you now and where are you going in the future? Very important. What stage of development are you at? The when, when is the timeline? When are you going to expand the product? When are…

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