Skill Level Intermediate
- The rallying cry of failing businesses everywhere is that there's no such thing as customer loyalty anymore. Loyalty is dead. But it's not exactly true. Whether they're multinational corporations, internet startups, family-owned businesses, or anything in between, many organizations have learned how to engage their customers and keep them coming back again and again. But why is it so important? Well, it's rather simple. It's important because acquiring a customer is the single most expensive thing nearly any company will ever do. Think about it. Without the customer, there is no business. And yet most organizations get a customer, and well, they kind of forget about them. The term customer loyalty can be rather ambiguous. I want to make it more concrete and show you how loyalty generates tangible business results. Hi, I'm Noah Fleming. I've written three bestselling books on the topic of customer loyalty. But most importantly, over the course of five years, I've helped my clients generate over five billion dollars in additional revenue. We've done it all through the lens of customer loyalty. In this LinkedIn Learning Course, I'm going to teach you how to build loyalty throughout the entire customer experience. I'll show you how that's done in sales or what you need to do once you actually have a customer and how to keep them coming back for more. Join me and let's work together to increase your customers' loyalty to your brand.