From the course: Getting PR Placements
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Build your visibility in the media
From the course: Getting PR Placements
Build your visibility in the media
- Build your visibility in the media. You should be actively doing this at all times. You should spend an hour a day focused on your media and how you're going to get your name in print. You really have to work hard. You have to do public appearances. Eventually, down the road, you'll do television appearances. But right now, I want you to focus really hard on getting some features, some quotes, some mentions about you and your expertise. So you have to create opportunities for collaboration. This is not just going to land in your lap. You have to physically work hard at this. One hour a day, work at your pitch, work at things that you're going to be sending out for the creative collaborations, because you want to collaborate with journalists, editors, and reporters. Focus on booking. Set a goal to book several online placements that will help you take yourself to the next level and help you meet your longterm goals.…
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