From the course: Sales Enablement
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Build your sales enablement team
- Nothing is going to happen in sales enablement, nothing, until you have the right team in place, the right roles, but more importantly, the right people in the right seats on the bus as they say. So what does it take to build your sales enablement team? There are three areas you need to consider. First are the roles. A good understanding of the roles and areas you need to deliver on your sales enablement strategy. Second are the skills. What skills do you need these team members to have? Both hard technical skills and soft people focused skills. And lastly, where do you find these team members and how do you hire the right talent? Let's take a look at each of these areas a little closer. Roles, with a clear definition of sales enablement and what your strategy for delivery is, you should begin to identify the roles you need to implement that strategy. You need a series of key leaders of each department and then strong teams…
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