From the course: Leading Global Expansion
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Build your local leadership team
From the course: Leading Global Expansion
Build your local leadership team
- As the eyes, ears, and arms of the parent company, your local leadership team plays a crucial role in shaping the company's success in the local market. While global strengths in areas such as technology, brand image, and product portfolio, they all matter, but by themselves, they are not sufficient. The local team plays the primary role in converting these strengths into local market success. In terms of composition of the local leadership team, neither extreme, all local nationals or all expatriates, will be ideal. A team with all local nationals has the advantage that they will be very insightful about the local market reality, and they will be able to build the needed connections. But a vast gulf may exist between the local team and corporate executives about making sense of the opportunities and designing the best strategy for the local market. The result may be slow decision-making and half-hearted strategic moves. At the other extreme, a team with all expatriates will benefit…
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