From the course: Developing Cross-Cultural Intelligence (2016)
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A Brazilian professional conducts business in London
From the course: Developing Cross-Cultural Intelligence (2016)
A Brazilian professional conducts business in London
- Bruno works for a Brazilian construction company asked to present their information as a potential supplier for a British company based in the UK. Bruno has traveled to Portugal and Turkey in the past, but he's never visited the UK. The presentation is scheduled at the company's headquarters outside of London. He was informed that he has a 45 minute window and that the presentation will be attended by some of the company's main decision makers. Bruno met a couple of engineers from this particular company at a trade show in the previous year, so he's thinking of reaching out to them. His presentation needs to showcase his company and hopes that the British decision makers will choose them for the upcoming five year contract. Now since Bruno has never been to England before, there's quite a lot of prep work for him to accomplish. Here are questions for him to ask to assess the situation. Tapping into common knowledge. Does he…
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